More specifically, how we were doing at providing our original, target audience — our friends in the tandem community — with content that meets their needs and expectations and otherwise keeping it interesting for readers who view tandem cycling as part of a broader range of interests and pursuits. Included in that audience are many tandem teams and other readers who like bigger two-wheeled bikes.
So, was I surprised at the results? No, not really. After all, I constructed the survey questions with an eye towards splitting the herd so that I could get a sense of how many readers were put off when I post about our non-cycling pursuits or who felt the balance of content needed to have a bias towards tandem cycling, in keeping with the title and original stated purpose of this blog.
Without further a du, here’s what the result look like after a couple weeks:
OK, so what does this suggest to me?
- About 1/2 of the readers are OK with the status quo.
- A solid block of about 1/4 of our readers are cycling and tandem enthusiasts who really don’t have any interest in non-cycling content, the majority of who really have no interest in motorcycles and, I suspect, a few who probably aren’t enamored with Harley-Davidson motorcycles: it’s OK, I have really thick skin and get used to it.
- Those readers who fall into the 1/4 who aren’t interested in non-tandem cycling are actually a sub-set of a larger group — nearly 1/3 of our readers — who would like to see MORE tandem content. This is actually a good sign: it says there’s a nice block of readers out there who really want to have access to tandem cycling content.
- Interestingly enough, there’s still a healthy number of readers (14%) who are either cyclists and/or cycling & motorcycling enthusiasts looking for a little variety in their on-line reading content.
- For the vast majority of readers — even the 1/4 who would like to see more tandem / less motorcycle in the content — they recognize that our blog is just that: our blog. I consider that a good thing.
The question now is, what to do with this sampling of data: Will there be more tandem content and less motorcycle content? I guess the only honest answer is to say, “I don’t really know”. I tend to write about things that are on my mind based on what we’re doing. If we start to ride our tandem more often, they you can certainly expect to see more tandem content. Conversely if motorcycling continues to remain a big part of how we enjoy our leisure time, you can expect to see a proportionate amount of motorcycling content. Hey, if we get back into ping-pong you’d be right to assume you’d be reading about it here!
In closing, to those who contributed to the survey… THANK YOU!