The TandemGeek’s Blog: Reader Feedback / Survey

survey-saysBack on July 30th I solicited some reader feedback on the readability and content of our blog. The goal was to see how we were doing at managing the balance of different content.  

More specifically, how we were doing at providing our original, target audience — our friends in the tandem community — with content that meets their needs and expectations and otherwise keeping it interesting for readers who view tandem cycling as part of a broader range of interests and pursuits.  Included in that audience are many tandem teams and other readers who like bigger two-wheeled bikes.

So, was I surprised at the results?  No, not really.  After all, I constructed the survey questions with an eye towards splitting the herd so that I could get a sense of how many readers were put off when I post about our non-cycling pursuits or who felt the balance of content needed to have a bias towards tandem cycling, in keeping with the title and original stated purpose of this blog.

Without further a du, here’s what the result look like after a couple weeks:

Screen shot 2013-08-08 at 7.15.50 PM

OK, so what does this suggest to me?

  1. About 1/2 of the readers are OK with the status quo.
  2. A solid block of about 1/4 of our readers are cycling and tandem enthusiasts who really don’t have any interest in non-cycling content, the majority of who really have no interest in motorcycles and, I suspect, a few who probably aren’t enamored with Harley-Davidson motorcycles: it’s OK, I have really thick skin and get used to it.
  3. Those readers who fall into the 1/4 who aren’t interested in non-tandem cycling are actually a sub-set of a larger group — nearly 1/3 of our readers — who would like to see MORE tandem content. This is actually a good sign: it says there’s a nice block of readers out there who really want to have access to tandem cycling content.
  4. Interestingly enough, there’s still a healthy number of readers (14%) who are either cyclists and/or cycling & motorcycling enthusiasts looking for a little variety in their on-line reading content.
  5. For the vast majority of readers — even the 1/4 who would like to see more tandem / less motorcycle in the content — they recognize that our blog is just that: our blog.  I consider that a good thing.

The question now is, what to do with this sampling of data: Will there be more tandem content and less motorcycle content?  I guess the only honest answer is to say, “I don’t really know”.  I tend to write about things that are on my mind based on what we’re doing. If we start to ride our tandem more often, they you can certainly expect to see more tandem content. Conversely if motorcycling continues to remain a big part of how we enjoy our leisure time, you can expect to see a proportionate amount of motorcycling content.  Hey, if we get back into ping-pong you’d be right to assume you’d be reading about it here!

In closing, to those who contributed to the survey… THANK YOU!

Advertisements

About TG

I've been around a bit and done a few things, have a couple kids and a few grandkids. I tend to be curmudgeonly, matter-of-fact and not predisposed to self-serving chit-chat. Thankfully, my wife's as nice as can be otherwise we'd have no friends. My interests are somewhat eclectic, but whose aren't?
This entry was posted in Analysis, Bloggishnish. Bookmark the permalink.

One Response to The TandemGeek’s Blog: Reader Feedback / Survey

  1. Shirley, Stoker D says:

    Enjoying both your tandem and motorcycling adventures and knowledge I am reminded today
    that as someone else said, there are more than a few of us who enjoy tandem bicycles
    and riding a motorcycle together…heck, we even have a tandem kayak! Today we flew on
    our BMW along an Indiana road paralleling our rails-to-trails greenway as we went to lunch
    farther south at an old 1850s house/inn. It was such a pleasure compared to the noisy (although
    we wear full face Schuberth helmets) interstate, and we hope to find more roads less
    traveled…by motorcycle as well as tandem. Keep riding and sharing!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s