I received my 2011 TCA Membership Roster and, as I have done for the last eight years, I thought I’d share a quick look at the Tandem Club of America’s (TCA) demographics. As always, my hand-tabulated counts from the membership listing were entered into my spreadsheets and looked at on a state-by-state basis in comparison to data from last year’s Membership Roster. You can find the full report HERE at TheTandemLink.com.
Sadly, my year-over-year predictions of a continued slide in membership appears to continue unabated and based on what was published in this year’s 2011 Membership List, TCA membership at approx 650 is down 15% compared to last year, with a net reduction of 115 members.
Looking back and comparing membership to 2002 when I first started following the data, overall TCA membership has fallen by 807 or about 55%.
- 35 of 50 states saw net losses in membership while only 2 saw a net increase: +1 in Massachussets and +2 in Colorado.
- Leading the pack (not surprisingly) was California which lost a net of 13 members in the last year, down from 111 in 2002 to only 34 members as of January 2011… and now only 4th in total membership behind #1 Michigan, #2 Florida, and #3 Ohio, noting Florida lead-frogged over Ohio to move from #4 to #2.
- Last year we watched Wyoming’s one lone member fall off the roll such that Cowboy State became the first of the 50 US states and District of Columbia to become unrepresented in TCA. Well, for 2011 Wyoming was joined by Alaska and Arkansas who no longer have TCA members. There are now 15 states & D.C. that have fewer than 5 members, up from just 7 in 2002.
- All told, 15 states lost more than 20% of their membership during the past year, with Pennsylvania coming in 2nd to California for total net reductions with 8 members falling off the rolls.
This is last year’s editorial; no need to change since nothing at TCA has really changed: Just as I noted last year, unless TCA abandons its laissez-faire approach to managing the club and develops some type of vision for how it will deliver value to members in the future, I would expect the slide in membership to continue until the revenues from memberships will no longer cover the cost of printing and mailing out DoubleTalk and Web hosting fees. At that point, I’m not sure what happens.
Added: Perhaps DoubleTalk will soon be delivered via Email as a .pdf file to the 650 homes that still belong to TCA, unless the $15 a year membership costs are sufficient to sustain the cost of printing and mailing out the bi-monthly publication. This is probably something that should have happened a long time ago…